Maintaining and growing your email list can be quite a challenge but it can also help you achieve your goals by taking your marketing results to the next level. Below, we present 10 ways to do just that.
- Create a Challenge
This should be a free challenge which will engage current and potential readers. Promote your challenge on social media and encourage people to tell their friends about it. They will need to hop over to your website to fill in a short form to get access to their daily or weekly challenge materials.
- Create Amazing Content
Try to create the best content that you can – the most valuable, interesting, educational and noteworthy content that readers will be happy to give their email address to receive more. If they really love your content and are fully engaged with it, they will share it with their friends and you will gain new readers.
- Run a Promotion
Running a promotion is a quick way to gain email subscribers. Just be sure that you are offering something worthwhile in exchange for a reader’s email address to avoid disappointment.
- Use Email
Every email newsletter or other form of correspondence you send out to your current list should be engaging and share-worthy to give the maximum opportunity for it to be forwarded to others. You may even have an older email list that you have not updated in some time. If so, send out an opt-in email to the list to refresh and update your database, and if that email is attention-grabbing, it will likely be shared with friends and colleagues, thereby gaining you even more readers. Ensure that you have a ‘subscribe’ or ‘sign up’ button at the bottom of all email correspondence so the people who receive the forwarded emails can sign up easily.
Use this social media platform to promote offers that require an email sign up. Join a few group boards relevant to your industry and pin the cover images of your information products where users can click through to sign up and receive your product.
Consider hosting a webinar once a month and promote it on your various social media accounts. There are other ways to advertise your webinar – just a quick Google search will throw up a good few results. Brainstorm a hot topic related to your blog, put together your content and go for it! Don’t forget to offer the webinar recording as an opt-in incentive.
- Free Giveaway
Put together an information product that is relevant and interesting to your target audience and request their email address to gain free access.
- Use Questions On Your Blog Posts
At the end of your blog posts ask a question or two related to the post to encourage reader engagement and sharing. Ask for them to send you their opinions via email then send them an opt-in option. They will appreciate being asked for their feedback.
- YouTube Videos
If you don’t already have a YouTube channel and a few videos, you’re missing out. Sign up, get recording and add a call to action button at the end of every video.
- Traditional Advertising and Marketing
Don’t forget to use good old traditional methods when it comes to trying to build your email list. You could gather email addresses at industry events, trade shows, exhibitions, market stalls – whichever would be relevant to your specific niche or industry. Add them to your database and send them a welcome email confirming their subscription to your updates.