Content marketing is a great way for businesses to find an audience and get customers from online sources like blogs and social media. There is a general consensus about the way to go about doing content marketing and the types of content that work best for content marketing. But the latter can vary depending on the industry, as some sorts of businesses might lend itself better to one type of content over another. So, let’s say you have a fashion company that you want to do content marketing for. What would work best for you in terms of content marketing?
Give your fans and followers a chance to interact and engage with you. Don’t just focus on promotion. Give them a “peek behind the scenes” and show them how your brand is created. Find a way to incorporate user-generated content into your blog. Try to come up with new and original content, like interviews with designers or tips on how to mix and match fashions that your followers can respond to. Encourage followers to share photos of them wearing your items, or share a “virtual kiss” with a photo of them wearing your makeup. Also, don’t forget to actually talk to your followers, responding to comments and answering questions.
When you sell fashion, you’re not just selling clothing or a statement of style. You’re selling a lifestyle. So go beyond standard marketing and use blogs and social media to sell your brand’s lifestyle. Focus your content on reaching out to your audience’s lifestyle and their interests, such as style, music, food, and art. If you can show you understand them, you will gain their trust and earn a customer.
Having a blog is important for businesses as a means of sharing news and updates with followers and as a way to interact with an audience. But just having a blog and sharing content isn’t enough if you don’t have a strategy behind what you’re posting. Plan out what you’re going to post. Make it informative, relevant, and interesting so that people will want to read it and share it. Use images as well as text, and optimise it for SEO.
4. Social media
It seems like everyone is on social media nowadays, including businesses, but many don’t use it effectively. There are many popular ones, such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+, etc. Some will work better for some business industries than others. For fashion companies who rely a lot on photos, Instagram and Pinterest are probably good ones to use, and actually Instagram seems to be the most popular for fashion companies currently. Social media is a great way to find and engage with followers, so be sure to choose the platform that works best for you and create a strategy for it that will focus on quality content and high audience engagement. Also be sure to find and follow and develop relationships with fashion influencers so they will share your content and help promote your brand.
5. Unique content
Images are a key component of marketing for the fashion industry, as it shows what they are buying. But be sure to use text along with the images to tell what it is and why they should buy it. Text is also important for SEO so search engines and fans can find you. Have your text highlight a product with an alluring and engaging description and tie it in to your brand’s lifestyle. But mix up your content and add in something that is unique. Don’t focus solely on content about your products and fashion. Have a specific content niche that relates to your brand. For example, Nasty Gal, writes about empowered women, interviews models and has a podcast.
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