Setting up a website for your business is packed full of important decisions, content, design and of course the overall layout are all key; but these can all be changed as and when you want to. One thing that cannot be changed is the domain name.
Your domain name is one of the biggest factors when it comes to click-through-rate for your website. It can impact social media, search results, link referral and even type in traffic. This is why it is vital to make sure you pick the perfect domain name.
But how do you pick one? There is a good chance you have got your list down to a few options, however, now comes the time to pick from these.
So to help you find the ideal domain name for your website we have put together our guide to the very best ways to find a good domain name.
Make sure you can say it
Whilst it may sound silly, because ultimately you are going to be typing it not saying it; making sure that your potential visitors can pronounce your website is important. As humans we are more likely to remember and think positively of things that we can easily say. Meaning that pronounceability is important.
Make it memorable
A domain name that you can easily forget is not a good thing. You will want to create a name that people remember, whether it is by making it catchy, fun or simply just easy to keep in mind; this should definitely be one of your goals.
Avoid the hyphen
Whilst you may be tempted to pop a hyphen in your domain name to break up the text or make it unique, this can cause a problem. People are likely to forget the hyphen, which could mean that they are visiting another site that has a similar domain name to you instead. Not only this, but branding a domain name with a hyphen (or many other punctuation) within it can be tricky.
Showcase what you do
There really is no point creating a domain name that doesn’t give some clue to what you do as a business. When planning a domain name, you will need to keep your brand, industry and target market in mind. You may think that it is clever to think of an off the wall domain name, but in actual fact, this could lose your visitors and perhaps potential customers too.
Try to include keywords; but don’t let them take over
Anyone who owns a small business that is marketed online will know about keywords. These seemingly small phrases can have a big impact on your internet ranking. Whilst it is great if you can include a keyword in your domain name, this should not be the basis of your decision.
The domain name making sense, or being easy to read is more important. So focus on these aspects instead.
So now you know some of the secrets to selecting the very best domain name. Get out there, pick yourself an awesome domain name and see if you can make your website one of the most visited!
Do you have any tips you’d like to add to this list, please add them in the comments box below!
Additionally, you can use a SuperTasker pro to help you get an awesome website up and running!