1. How about “I have a friend who can…”

    I can say with certainty that I have never complimented someone on their website, video, graphic design, etc, to have them turn around and say their friend or perhaps cousin did the work for them as a favour. Typically, not properly investing in getting something done professionally leads to a temporary solution that is a waste of money and time in the long run.


  2. I think misreading the market is true, but it could also be market messaging, or marketing in the wrong channels. How do you determine if it is a bad idea, or if you are just doing it wrong?

    PS – I love SUPERTASKER!


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