If you have a website, a blog, or are active on social media for your business, you probably think you can do all the writing yourself, or have an employee handle the writing for you and save you the hassle and cost of hiring a professional to do the writing. After all, you may think a small business might not be able to afford hiring a professional, but with SuperTasker, hiring a writer is affordable, quick and easy. Yes, you might be able to do the writing for your website, blog, and/or social media posts yourself or have it done in-house, but would it really be as effective as if a professional had done it? Not likely. Why? There are several reasons you should hire a writer, instead of doing it yourself. Here are a few.
1. The rules
Your website is the online face of your company. If the content on your site is full of grammatical errors or has poorly written content, your brand will appear lazy and unprofessional to visitors to your site. A professional writer will know the grammar rules and other writing tricks. They will know how to write high-quality and engaging content that will give your site a more professional appearance and give you an air of authority.
An outside writer will be able to provide objectivity to your company and industry, putting things in layman’s terms and incorporating your expertise and knowledge with basic information you might forget. If you’re too close to the subject matter, you “can’t see the forest for the trees”, so to speak, and will lose sight of your target audience.
A professional writer will know how to create online content that will fit into SEO. They will know all the newest practices involved, whereas you might have to learn it all yourself. This means they know the value of keywords and how to use them effectively, and also know the value of quality content that is fresh (updated frequently). For social media, they will also be able to create enticing, short status updates and attractive headlines and titles (which are also good for SEO).
A writer, by nature, is creative. They can help you to develop ideas. You know what you want to say, but just can’t find the right way? They can help you to figure it out. If your copy sounds cliché and full of overused angles, a writer can find a new and unique way to get your thoughts and words across.
5. Fresh eyes
A writer will be able to give your copy fresh eyes, enabling mistakes in spelling and grammar, and other typos, to be found. They can find sentences and wording that might be misunderstood and correct it. They can find where you might have left out something.
A professional writer will know how to write for different audiences. You don’t write for one type of audience (e.g., college students) in the same way as another (e.g., parents). A professional writer will know how to analyse an intended audience and figure out the best way to write content to appeal to them. This will enable you to connect with clients and customers more effectively.
Whether you need a blog writer, SEO writer, email writer, eBook writer or proofreader, you can hire the writer that you need here on SuperTasker.
Are you a writer? Is there anything we have missed from this list? Let us know in the comments box below!