Any online business that understands content marketing will know that having a sound strategy is vital. But what they may not realise is that a great content marketing strategy is one that takes advantage of any special times of year. This includes Christmas when many companies will see an increase in their sales.
By incorporating Christmas into your content marketing strategy, you could see your business really take some leaps and bounds over the festive season. So, to help inspire you, we have put together some of the ways we think you can work the festive season into your plans.
Target those last minute shoppers
Despite all of their best efforts at planning what to buy for Christmas, there are still those people who will leave absolutely everything to the last minute. Not great news for them, but possibly good news if you are putting together a Christmas content marketing strategy.
You could create a variety of articles that help out those who are less than organised. Posts such as “5 awesome last-minute gift ideas” or even “How to make a convincing gift when you have forgotten to buy anything.”
Not only will they appreciate the helping hand, but you may even be able to get a sneaky plug in of your product too.
Holiday prep tips
For some people Christmas can be a time of stress. This is especially true if the person is entertaining family members, or has a large dinner to cook. Another great way to incorporate Christmas into your content marketing strategy is with a helpful holiday prep tips post.
You could put together a Christmas checklist, which they can look through to make sure they have everything that they need. Or if they are entertaining children, you could give them some ideas of things that they can get their children involved in.
Some delicious recipes
Christmas is not just a time of spend time with family and giving amazing gifts. It is also the time to indulge in some naughty, yet delicious food. Why not theme your Christmas posts around a number of different recipes?
These could be additions to the Christmas table, or maybe party food ideas to take them into the New Year. No matter what you share, it is a sure fire way to get some new visitors to your website and maybe some sales.
Simply just say Merry Christmas
Whilst you will want to encourage sales during Christmas, it should never be your main focus. Instead, why not simply share some season’s greetings and say Merry Christmas to your customers. Make it clear how much you appreciate their custom and how they are incredibly valuable to your business.
Christmas is a great time for any business, whether it is to simply recognise how great your customers are, or to try and boost some sales. So make sure that your content reflects this and you will feel the benefits.
You can use a SuperTasker pro to help you with the development and implementation of your content marketing strategy.