Having a website is important for businesses today since most people use the internet for search purposes, to find what they’re looking for. A website will tell visitors about you and your business, providing details about your products and services and how to contact you, and you can even sell items directly from your website. However, designing a web page isn’t exactly easy, despite there being some web hosting sites that provide tools and templates to make building a website relatively easily, there are many common mistakes that tend to be made, and many lessons learned from them, such as:
Typography is one of the major design factors of a website, with text tending to dominate most of the page, so having the text look neat and clean on the page can go a long way in making your page look great. But many of the common mistakes made are in this area. This includes using mix multiple fonts on a page instead of just one or two, and varying font sizes and line/letter spacing, which can give a disconnected look to the design and disrupt the reading flow.
Lack of contrast
Along with typography mistakes is a mistake in contrast. The text needs to be able to be seen against the background colour of the page in order to be read. If visitors can’t read the text on your site, they’re going to leave. So even if the colours look pretty, if they don’t go well enough together – if the text isn’t dark enough or bright enough to be seen against the background, or if it’s too bright that it’s jarring to the eye – choose a different colour.
Lack of consistency
A lack of consistency is another mistake. Keep things consistent between pages on the site. Keep the same colour scheme, logos, fonts, etc, otherwise visitors might begin to wonder if they’d somehow ended up on another site. This can be frustrating to your visitors and make you look unprofessional.
Give your visitors a way to easily search the site for what they’re looking for. Don’t make them have to click around your site and hunt for what they want. They’ll just end up getting frustrated and leave.
How up to date is your content? If you don’t keep your content and information fresh with regular updates, your visitors can become misinformed with outdated information, and that can turn them away. For example, if the last updated post they saw was two years old, they’re likely to think the page has been abandoned. So keep your content updated regularly.
No way to contact
This is a no-brainer, but it’s surprising how often this mistake happens! Don’t forget a contact page. How will people be able to contact you with questions or comments if they can’t find a way to reach you? Give them a way to contact you. Provide a telephone number, an e-mail address, a “contact us” form, and even ways to reach you on social media. Customer service is a must for a business, so have a way for your customers to get a hold of you!
These are some of the common mistakes. Other mistakes tend to happen with new developments in web design, such as with advances in HTML, Flash, Java, etc, and SEO. Some people have tended to hop on these new trends and either don’t know how to use them correctly or overuse them to the extent that it made their web pages not too user-friendly. SEO can be a problem, as some people who don’t know how to use it try to make their web pages optimised for search engines and don’t do it well enough, or try to do too much.
Making mistakes is only human, after all, but mistakes are lessons learned – sometimes the hard way – and if we’re smart enough we will learn from them.
Do you have any tips you’d like to add to this list, please add them in the comments box below!
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