Logos are very important to business. They are the face of your business in public and in the market and represents your business and it’s message to everyone who sees it. It is also how people can identify your business at a glance but they are not, however, to be confused with your brand.
A good logo will brand your business instantly by what the viewer perceives from it. A bad logo will, too, but not quite in the way you’d like. If someone looks at your logo for five minutes and can’t make heads or tails out of what it is and what it’s supposed to convey, your logo is not good.
A good logo will be recognisable on sight, even if it’s out of place from its usual spot. It will convey a positive image of your company to the viewer. Your customers may even give you positive comments about your logo.
If you want to make sure whether your logo is good enough to properly represent your brand, check it for these key elements:
The logo design should be simple and easy to understand. According to Milton Glaser, the legendary graphic designer best known for the “I Love New York” logo, in a recent interview with the graphic design blog Design Informer, “You want to move the viewer in a perception so that when they first look at [the logo]…they get the idea, because that act between seeing and understanding is critical.”
Your logo design should be unique so that it stands out from the crowd and can be instantly recognised. Try to stay away from icons that are overused, such as globes and arrows. Also keep in mind that a logo does not have to explicitly convey what the company does.
Is it adaptable? A good logo can be easily adapted to different mediums. It should be able to convey the same meaning, say, on both a business card as well as on a billboard. A simple design lets the logo be flexible in size in order to translate across mediums and avoid loss of detail.
How memorable is the logo? If you want a good logo, it should be memorable so that people won’t forget it and will recognise it instantly.
Will it still be around years from now? Besides being memorable, the logo should be able to withstand the test of time. It shouldn’t need to change, but even if it does change slightly, becoming more modern, the key, timeless elements and meaning should still remain.
Is your logo appropriate for your brand? Does it reflect your company’s culture and values – the essence of your company? Can it convey that to your target audience? Make sure the logo fits with your company’s image. For example, don’t make a lawyer’s logo fun and don’t make the logo for a children’s show too serious. Pay attention to the colours you use. Different colours can have different meanings in different cultures. The colours should also reflect your brand’s values and what you sell.
Those are just some of the key elements to ensure your logo is good enough to properly represent your brand. If you have any other suggestions, please put them in the comments box below!
Additionally, you can use a SuperTasker pro to help you design your perfect logo.